"the ultimate blog post"

Oh, those writers at Wired are funn-nay!

Here's an exerpt from this article:

""Blog" itself is short for "weblog," which is short for "we blog because we weren't very popular in high school and we're trying to gain respect and admiration without actually having to be around people."

Creating your own blog is about as easy as creating your own urine, and you're about as likely to find someone else interested in it. One popular technique for building readership is to send e-mail to more well-trafficked blogs offering to exchange links with them. One popular response from those blogs is to laugh derisively and hit the Delete button."

Ain't that the truth!